Alberto holds a B.A. in Advertising and PR. He's passionate about storytelling and humanization through powerful stories. As a writer / creative director / executive creative director / executive producer, Alberto has worked for big brands and organizations in the USA, Latam, and Europe. He worked in the advertising industry for over 15 years. He has won over 25 international advertising awards. He worked for Absolut, Johnson & Johnson, Olympus, P&G, Pepsi, IKEA, Toyota, IKEA, MTV, Nickelodeon, Real Madrid, SWATCH and Orange Telecom among others at three of the biggest American advertising agencies: BBDO, Leo Burnett, and Wunderman Thomson NY. He also worked as a creative director/writer for APPLE (Silicon Valley).